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Smart Card – A Clever Innovation in Business

The payments card market, which uses smart cards, is still expanding due to the rise in contactless card payments and the desire for on-demand payment solutions. The market for smart cards is expanding as innovation in businesses and companies strive to provide their customers with innovative payment card options that enable them to trade in a wider range of payment environments. However, let’s first gain a better understanding of the concepts of innovation and business.

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Innovation in Business Definition

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Innovation is the creation of a brand-new, practical product, service, business model, or strategy. Innovations don’t always involve significant advances in technology or fresh business strategies; they can be as straightforward as improvements to customer service at a company or the addition of features to an existing product. An innovative idea must also be workable in order to qualify. Innovations don’t always result from creative ideas because they don’t always offer usable responses to issues.

Innovation in business is the procedure used by a company to introduce new processes, techniques, services, or products. Corporate innovation should facilitate the accomplishment of objectives across the board, with a focus on achieving key business goals and projects. Innovation frequently starts with idea generation, wherein concepts are honed during brainstorming sessions, and leaders then take each idea’s commercial viability, feasibility, and desirability into consideration. Business innovation should enhance current goods, services, or procedures, it should provide a solution to an issue, or should find new markets.

The Importance of Innovation in Businesses

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The process of business innovation is designed to add value to the company. This value can be produced by opening up new revenue streams or increasing revenue through already-existing channels, by developing efficiencies that save time, money, or both, or by boosting output or performance. In other words, innovation in business should increase profitability. The outcomes of an organization’s innovation process should also provide a competitive edge, enabling it to expand and meet or, even better, surpass its strategic objectives.

Types of Innovation in Business

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There are numerous forms of corporate innovation to take into account, such as:

Business Model Innovation

When a company creates a novel business model or industry, this is known as business model innovation. A business model whereby a corporation conducts its operations through an e-commerce website, for instance, may be used by an early adopter of the digital ecosystem known as an e-commerce retailer. The business pioneered the retail and e-commerce industries and has grown to be one of the largest e-commerce and retail corporations in the world by building servers, digital infrastructure, and physical warehouses. Innovative business strategies can influence how a company markets its goods, generates income, and organizes its internal operations.

Product and Performance Innovation

Products and performance are when a company introduces an innovation or enhances the functionality of an existing product, this is innovation. Customers frequently have an impact on this type of innovation by requesting improvements to a product’s features or functioning to make it safer, more inexpensive, more accurate to its market pricing, or to suit a particular need. This form of innovation can be influenced by competition as well, with businesses focused on developing the greatest items to stand out from rivals and draw in new clients. This kind of innovation is frequent in business and frequently has a significant impact on industry rivalry.

Process Innovation

Process innovation is when a business develops or enhances its methods for producing, distributing, or providing products and services, as well as its methods for providing customer support. Due to its ability to concentrate on enhancing specific processes’ speed or efficiency, this form of innovation often aids a company’s efforts to reduce costs. For instance, a manufacturer might develop a brand-new method for molding plastic that might reduce the amount of time required for molding and, as a result, lower the cost of some of their products for consumers. Usually, the two main factors that affect process innovation in a corporation are customer demand and operating expenses.

Network Innovation

When a company alters, enhances, or develops an entirely new strategy for networking and collaboration, this is referred to as network innovation. Companies may seek out specific partners or clients, necessitating the use of new or enhanced networking techniques. For instance, a business can choose to launch a new career website to draw the right candidates for particular openings. A company can build more relationships, make new connections in the industry, and increase the pool of potential employees and contractors by altering the way people interact.

Marketing and Sales Innovation

When a company innovates in how it markets its goods and services, this is referred to as marketing or sales innovation. The marketing department of a company is often always inventing because marketing is essential to corporate operations. Developing new channels for attracting clients, leads, and sales can help a company generate more income. For instance, a business might develop a brand-new marketing strategy that uses artificial intelligence to examine a customer’s purchasing patterns before displaying advertisements to them. By limiting ads to only those that are pertinent and can affect a customer’s decision to make a purchase, the business can better reach the proper people.

Technological Innovation

Technological innovation is the process by which a company develops a brand-new technology or enhances or expands an existing technology. Technological advancements can boost business revenue, affect consumer brand loyalty, and set a company apart from its rivals. Take technology businesses as an example. They contributed to the development of personal computers and later developed product lines that changed over time and relied on innovation to satisfy shifting consumer demands. Additionally, technological innovation might assist a business in enhancing its workplace or operational procedures to provide better, more effective working conditions. Smart business cards can be one example of this type of innovation in business.

The Different Between Innovation, Creativity, and Brainstorming

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While creativity is your team’s capacity to think creatively, innovation is about improving systems that are already doing well or seeking relevant new prospects. You can use creativity as a taught skill to generate ideas. All the actions you take to incorporate these fresh ideas into your product offers are considered innovation.

Measuring the differences between innovation and creativity offers another perspective. Since creativity is about ideas and thought processes, it is difficult to quantify. However, you may gauge innovation by counting the number of new goods, services, or business practices that it inspires.

A similar association exists between brainstorming and innovation as it does with creativity. During a brainstorming session, many people come together to create a “brain dump” of ideas, many of which your team won’t actually explore. If the ability to come up with ideas is creativity, then brainstorming is the process of doing so.

Why Smart Card Is Clever Innovation in Business

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There are a number of factors that have contributed to the remarkable innovation in business that is the smart business card, including:

Contactless Payment

It can be unsettling to exchange money or credit cards in a foreign environment without being familiar with the sanitary laws during a pandemic. The adoption of tap-to-pay contactless cards increased in 2021 as a way to increase security. To facilitate safe and convenient payment, an embedded smart chip stores and processes data.

Increased Security

There were 1.4 million instances of credit card fraud in 2020 alone. In Europe, 80% of the value of the fraud was attributable to card-not-present fraud or illegal conduct through remote channels. Companies are keen to strengthen security for all payment channels, especially services available to business travelers, as remote fraud involving cross-border transactions is more challenging to follow.

The use of virtual cards has grown in popularity as a way for businesses to meet demands for flexibility and security. Burner cards are issued by businesses for one-time payments, regular payments, or as a card that is good for long enough to pay for all out-of-pocket costs associated with a business trip.

Faster Payment

By adding electronic records immediately at the moment of purchase, smart cards put an end to expense reports. Intelligent expenditure management software automatically accepts and reconciles transactions, indicating exceptions only when necessary. As a result, foreign employees and travelers don’t have to worry about needless paperwork or misplaced or destroyed receipts. Likewise, in order to meet report deadlines, finance teams do not need to follow up with staff members about turning in expense reports.


Innovation is undoubtedly crucial to the success of businesses. Without it, businesses would struggle in the future since they won’t be able to change with the times. The growth of smart business cards like GOTAP as an innovation in business will be crucial for businesses hoping to succeed over the long run.

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